Paid Search Marketing
A critical part of pay-per-click (PPC) campaigns is paid search marketing. The best time to advertise to someone is when they've already decided to utilize your products or services and are actively looking to move forward with the purchase.
Essentially, we use keywords that are relevant to your business to target potential customers. When a customer clicks one of your targeted links, the provider (such as a search engine) takes a fee in compensation for the lead.
With the right advertising this can generate a great amount of revenue as your exposure to new clients increases. If your potential customers are seeing a poorly designed campaign, you can be flushing your money down the drain.
Running a successful paid search campaign requires excellent attention to detail, familiarity with different markets, and a solid understanding of targeted marketing. At Major Keys, we are actively monitoring and optimizing our clients' accounts to assure the best possible results.
Paid search marketing is complex, but if done correctly it can redefine the success of your business.
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Why We Succeed
At Major Keys, we believe that strategy and follow-through are the two major keys to a lucrative paid search marketing.
We start each campaign by designing a marketing strategy that outlines your offerings and targets your potential clients. Using this blueprint, we build a compelling and consistent message with specific keywords, and effective advertisements.
The campaign is then launched and begins yielding results, every week we analyze each level of the campaign. This way we can assure efficiency is maintained.
By incorporating paid search management, weekly optimization, and daily analytics we make sure that your campaigns are providing the best return on investment (ROI).
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Paid Search Platforms
While Google is the biggest paid search platform, it is certainly not the only one. Yahoo, Bing, ASK, even AOL have great opportunities for paid search results that can produce definitive results.
Google Paid Search
There are over 3 BILLION searches on Google every day. Each search is an opportunity to grow your business or just a missed opportunity.
To stay competitive businesses need to have a strong presence on search engines which means showing ads on search results to the right customers, at the right time (as they are looking to purchase).
In general, every online marketing campaign should have some form of paid search on Google. Not competing on Google is essentially handing over your customers to your competition.
Bing/Yahoo Paid Search
70-80% of all search traffic on the ENTIRE internet passes through Google. The remaining 20-30% occur on Bing & Yahoo.
The search traffic through Google is different from the traffic through Yahoo or Bing. You wouldn't be able to simply extract your paid search campaign from Google and implement it on other platforms. Keywords and ads that do poorly on Google can be extremely successful on Yahoo or Bing, or vice versa.
That's why it is important to know and understand the difference between each search engine platform and be able to set up analytics and custom tracking for each one individually.
Where Campaigns Fail
Though paid search advertising can bring outstanding results, they're also a great way to ineffectively expend your marketing budget. Over the years we've learned that the majority of marketing campaigns have difficulties overcoming the challenges that come with paid search advertising.
Competition
Paid search marketing is often targeting customers that are open to competition, that is to say they are on the look-out for a good "deal" and cost savings.
Making profit from paid search campaigns can be difficult if you do not have a good strategy in place on how to deal with your competition.
Cost
Compared to other forms of marketing, paid search marketing is unique in a way that you pay for per click or "hit". Cost-per-click can quickly become expensive. This is why it is imperative that a marketing strategy be in place to assure that each ad is served to the customers mostly to act on the lead.
Due to its cost, paid search marketing is often preferred by larger companies. Though you can be successful with a small budget, an average large-scale paid search marketing budget is at least $10,000/month.
Complexity
Paid search platforms like AdWords make setting up a paid search campaign easy. After all, they make money whether or not your campaign is successful.
Actually making money off of paid search, on the other hand, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid search marketing often catches companies by surprise.
